• Home
  • Sollers
    • About Us
    • Blogs
    • Student Services
    • Career Services
    • Student Library
    • Instructors
    • Testimonials
  • Academics

    • Life Sciences
    • Information Technology

    Life Sciences

    Short term programs

    • Advanced SAS Clinical with CDISC, SDTM and ADAM
    • Risk Based Monitoring
    • Base SAS
    • Project Management
    • Drug Safety Medical Narrative Writing
    • Aggregate Reporting

    Certificate programs

    • Advanced Clinical Research
    • Clinical Trial Management
    • Drug Safety and Pharmacovigilance
    • Advanced Drug Safety and Pharmacovigilance
    • Clinical SAS Analytics
    • Clinical Data Science

    Degree Programs

    • Master of Science in Clinical Trial Management
    • Master of Science in Drug Safety and Pharmacovigilance

    Information Technology

    Certificate programs

    • AWS Training
    • Azure
    • Java Jre Full Stack Developer
    • Java Web Developer
    • Identity and Access Management
    • Spark & Python
    • Selenium
    • UI-UX Angular
    • Machine Learning With Python

    Degree Programs

    • Associate to Bachelor of Science in Data Engineering
    • Master of Science in Data Science

    • Life Sciences
      • Graduate Courses
        • Advanced Clinical Research Program
      • Masters Courses
        • Master of Science in Clinical Trial Management
        • Master of Science in Drug Safety and Pharmacovigilance
      • Short Term Courses
        • Short Term Program in Base SAS
        • Short Term Program in Clinical Data Management and Oracle Clinical
        • Short Term Program in Clinical Research Nursing
        • Advanced SAS Clinical with CDISC, SDTM and ADAM
        • Short Term Program in Drug Safety and Pharmacovigilance
        • Short Term Program Risk Based Monitoring
    • Information Technology
      • Associate to Bachelor of Science in Data Engineering
      • Master of Science in Data Science
  • Employers
  • Contact Us
  • Find Your Course
  • (848)299-5900
  • Home
  • Sollers
    • About Us
    • Blogs
    • Student Services
    • Career Services
    • Student Library
    • Instructors
    • Testimonials
  • Academics

    • Life Sciences
    • Information Technology

    Life Sciences

    Short term programs

    • Advanced SAS Clinical with CDISC, SDTM and ADAM
    • Risk Based Monitoring
    • Base SAS
    • Project Management
    • Drug Safety Medical Narrative Writing
    • Aggregate Reporting

    Certificate programs

    • Advanced Clinical Research
    • Clinical Trial Management
    • Drug Safety and Pharmacovigilance
    • Advanced Drug Safety and Pharmacovigilance
    • Clinical SAS Analytics
    • Clinical Data Science

    Degree Programs

    • Master of Science in Clinical Trial Management
    • Master of Science in Drug Safety and Pharmacovigilance

    Information Technology

    Certificate programs

    • AWS Training
    • Azure
    • Java Jre Full Stack Developer
    • Java Web Developer
    • Identity and Access Management
    • Spark & Python
    • Selenium
    • UI-UX Angular
    • Machine Learning With Python

    Degree Programs

    • Associate to Bachelor of Science in Data Engineering
    • Master of Science in Data Science

    • Life Sciences
    • Information Technology
  • Employers
  • Contact Us
  • Find Your Course
  • (848)299-5900
  • Home
  • Blogs
  • Data Science
  • Data Science In Digital Marketing!

Data Science In Digital Marketing!

Clinical Trail Management Drug SafetyPharmacovigilanceData Science
Published by Doctor Dan at December 2, 2016

Data science is a relatively nascent field that emerged to cater to the explosion of data at the intersection of various fields like economics, social science, statistics, environment, marketing, and statistics among others. It is defined as utilizing modeling tools to analyze and predict patterns that enable businesses to garner more return on investment (ROI).

Marketing of products and services is described as advertising/promoting the same. Digital marketing adds an online promotion mode to traditional marketing with more focus on attracting customers through advertisements in digital media like the internet, smartphones, e-mail and other digital media.

Combining data science and digital marketing makes a lot of sense in the 21st century due to reasons such as:

  • Proliferation of digital media tools like mobiles, tablets among the general populace
  • Digital communication tools like e-mail being used almost on a daily basis for personal and professional purposes
  • Spread of social media bringing many potential customers and their social behavior into the digital realm
  • Massive rise in online transactions leading to huge increases in customer footprints in the field of consumption of products and services

Data Scientist with Ipone.jpg

Thus if digital marketing campaigns employ data scientists or add data science skill-sets to their marketing staff through training then they really have a significant edge over competitors and can enable their clients to attract more customer and get better ROI. It is not essential for marketers to get a formal data science degree. Adequate training and willingness to learn are sufficient.

To transform a traditional marketing/digital marketing professional into a data science utilizing digital marketing professional, one needs knowledge of tools that help comprehend and filter large data sets for the useful bits of information. Some of the advanced marketing automation tools are:

  • GetResponse – This tool is particularly effective for data-targeted email campaigns. It is easy to use and affordable for businesses, especially small and midsize businesses (SMB).
  • HubSpot – It is known for using data science concepts like “contact management” that enables users to manage and record their customer/client contact lists. It also offers an ROI calculator which is simple to use.
  • Marketo – This tool helps businesses find their target groups of potential customers using filters. It is suitable for SMBs and global enterprises.
  • InfusionSoft – This is a tool that enables a customer relationship manager to automate their company’s sales and marketing management. Its special feature is to identify and prioritize leads that lead to improved ROI
  • Constant Contact – This tool’s major benefits include usage of data mining software and prediction software to analyze and determine customer behavior. Also, it offers businesses, tools to help optimize every business cycle and process to increase ROI.

Data science tools are not always seen as beneficial. There have been cases where companies circumvent local laws and misuse personal information.

In recent times, big data or also referred as meta-data analytics has run into issues especially when US companies perform such activities abroad. Facebook, Twitter, Google are all major companies that employ or have begun employing data scientists to research their customer data. They have run into legal trouble in Europe due to differing concepts of data as a material to be used or not to be used.

While in the US, the concept of data is utilitarian, which means that personal data is viewed and accepted as something that can be analyzed and used to improve ROI for companies. But in Europe, the prevailing culture is that a person’s personal data is only allowed to be seen and used by that person alone. Hence American companies like Facebook, Google, Twitter face issues with European regulators when employing data science research in marketing and analyzing personal data of Europeans. This ethical vs. legal dimension of data science in digital marketing needs to be accounted for since businesses are global in today’s world and have to take into account local sensitivities and sensibilities with regard to mining personal data.

REFERENCES

https://datascience.berkeley.edu/about/what-is-data-science/
https://en.wikipedia.org/wiki/Digital_marketing
http://www.gartner.com/it-glossary/smbs-small-and-midsize-businesses/
http://marketingland.com/every-marketing-department-needs-data-scientist-147580
http://www.nextgeneration.ie/explosive-collision-digital-marketing-data-science/
http://www.datasciencecentral.com/profiles/blogs/5-marketing-automation-tools-that-leverage-data-science-to-boost
http://www.odbms.org/2015/02/importance-ethics-data-science/
https://artios.io/data-science/
http://www.mediabuzz.com.sg/technologies-and-products-march2016/data-science-not-only-simplifies-digital-marketing-processes-it-powers-the-best-personalized-experiences-for-consumers
http://www.digitalmarketing-conference.com/do-marketers-need-to-be-data-scientists-exploring-personalisation-programmatic-and-big-data/

Share

Related posts

June 19, 2018

How to Plan for a Master’s Degree in Today’s Job Market


Read more
June 1, 2018

How Income Sharing Agreements Can Improve Education


Read more
May 9, 2018

3 Reasons to complete your Bachelor’s degree if you have an Associate’s degree


Read more

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Latest Post

  • Narrative Writing in Healthcare and Drug Safety July 3, 2019
  • A Brief Look into How Project Management Works, and Why You Should Care July 3, 2019
  • Why Data Science is Integral to the Clinical and Healthcare Fields July 2, 2019
  • Opportunities in Drug Safety and Pharmacovigilance July 2, 2019
  • Why You Should Consider a Career in Clinical Research July 1, 2019
  • The Role of SAS in Clinical Research and Clinical Trial Management July 1, 2019
  • What’s so Important About SAS? February 13, 2019
  • Alumni Profile: Shivangi Singhal January 4, 2019
  • Preparing For The Hiring Trends of 2019 October 9, 2018
  • Your Income Sharing Agreement Questions Answered! October 2, 2018

Categories

  • Aggregate Reporting in DSP
  • bachelor degree
  • Big Data Analytics
  • career advice
  • careers
  • certificate program
  • Clinical Research
  • Clinical Trail Management
  • clinical trial courses
  • Data Analysis
  • Data Science
  • Drug Safety
  • General Medical
  • Information Security
  • ISA
  • java
  • medical science liaison
  • Pharmacovigilance
  • SAS Analytics
  • SAS Clinical
  • student profiles
  • Tuition
  • Uncategorized
  • USMLE

COMPANY

  • ABOUT US
  • INFORMATION TECHNOLOGY
  • LIFE SCIENCES
  • FACULTY AT SOLLERS
  • JOIN US
  • SITEMAP
  • PRIVACY POLICY
  • TERMS OF SERVICE

CONTACT

Sollers College, Unit 1850, 55 Parsonage Road, Edison, New Jersey 08837

PHONE

(848) 299-5900

EMAIL

For Life Sciences

admissions@sollers.edu

For Information Technology

dsadmissions@sollers.edu

SOCIAL

SUBSCRIBE TO OUR NEWSLETTER

Sign up for our weekly newsletter to learn more about how to break into or level up your career in the pharmaceutical or clinical research fields.

© 2019 Sollers College. All Rights Reserved.

All product names, logos, and brands are the property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, logos, and brands does not imply endorsement.